Creative Director / Art Director | 2018
Takealot.com’s 2018 Christmas campaign reimagined the idea of a “white Christmas” in the height of a South African summer. We extended the viral Coconut Kelz universe, bringing her distinctive shopping world into the festive season with sharp, locally layered humour and topical Easter eggs. The featured Christmas jerseys proved so popular that we released them on takealot.com, and they sold out.
Creative Director / Art Director | 2023
For the Western Cape Government, we developed a campaign addressing Gender-Based Violence by speaking directly to male perpetrators. Interviews with counsellors revealed a critical insight: every man they worked with had also experienced violence.
Instead of condemnation, we shifted the narrative to one of intervention, delivering a message that help is available and that the cycle of abuse can be broken.
Creative Group Head / Art Director / Writer | 2017
We helped Takealot.com connect with South Africa’s 48-million-strong black audience, many of whom were unfamiliar with the brand’s offering. Centered on the relatable “family gofer”, the household runner sent everywhere, even for the remote, the film positioned Takealot.com as the smarter solution. The work formed part of a fully integrated 360° campaign.
Art Director / Writer | 2016
We created a nationwide Nando’s activation designed to drive foot traffic on Reconciliation Day. By leveraging major celebrities, secured purely through wit and cultural relevance, we sparked national conversation and made Nando’s the most talked-about brand in South Africa that day.
We helped Netflix launch their first South African original, Queen Sono. We created multiple snackable and tongue in cheek girl-power videos to showcase the action skills of our lead character, Sono,
played by Pearl Thusi.
Role: Creative Director / Writer / 2019
Hollard, one of South Africa's biggest life insurance companies, wanted us to remind men to check their balls for cancer as much as women checked their... you know. So we invented a new word for men to see a doctor.
Role: Creative Group Head / Art Director / 2018
In 2018, Superbalist.com a youth, fashion forward retailer, merged with Spree.com, a more laid back, family focussed retailer. We were tasked to convince both consumer bases, that this is not diluting the fashion brand or making it more niche, we are all fashion. Starring the most influential SA celebrities that each represent a consumer base of the new Superbalist.com
Role: Creative Group Head / Art Director / 2018
Savanna, South Africa's biggest cider, released an alc-free version. The most popular season for alc-free to shine would be in the time that everybody decides to start again, Dry January. We had to let people know that they don't have to be just a "teetotaller", they can simply have a Savanna Alc free.
Role: Creative Director / 2024
No instant message could ever replace the joy of receiving a physical card from someone you love. Netflorist wanted us to remind consumers of the power & significance of this dying art.
Role: Creative Director / 2024
This was an innovative Savanna packaging that keeps the drinks cold,
as if it's in a real cooler box.
Role: Creative Director / 2024
We created a video invitation to the South African Comics Choice Awards, featuring the great Loyiso Gola and local comedian Q Dube as the layman.
Role: Creative Director / 2023
For the return of the Savanna Angry Lemon flavour, we commissioned one of the funniest comedians in the world, and known grump, Loyiso Gola to become our Anger Manenja. We had his character translate all our angry tweets and emails to keep our jobs.
Role: Creative Director / 2024
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