Award winning Creative Director.

I specialize in building culturally resonant, commercially accountable work, leading regional mandates for brands like Fanta and Sprite, contributing to Savanna becoming the #1 cider globally by volume, and driving Parmalat to #1 market share in South Africa. I also led the launch of Netflix’s first African originals, both reaching #1 rankings across multiple markets including the U.S. Recognized as a juror at The One Show, Loeries, and Mad Stars, I focus on scaling creative excellence, aligning cross-market collaboration, and delivering work that moves both culture and business.

If you put your top and bottom molars together, with your tongue in a sandwich, then make an angry sound, that’s how you pronounce the X in my name.